Maiden Name redefines traditional womenswear with a contemporary edge by showcasing various modes of design, merging contemporary womenswear and curated objects.
Maiden Name is a womenswear line and online concept store founded in NYC in 2019 by Alix Freireich and David Lê. Each season they organize a group show, presenting their apparel alongside exclusive collaborations with artists working in different countries and media. Maiden Name aims to dismantle the hierarchies between art and design, design and fashion-gathering work they love and sharing it online. They are based in New York City.
In addition to their on-point, small edit of contemporary, Maiden Name collaborates with and curates one of the coolest collections of home objects on the known internet.