The brand first launched in 2008, producing headwear under the moniker of Bhode & Company; a nod to this early heritage is signified on the current headwear labels. Taking its name from the term forebode [to predict a future event], the brand aims to reinvent tried-and-tested classic menswear silhouettes to meet present-day demands and aesthetics. Bhode is highly influenced by industrial workwear, the hard-wearing and functional aspects of military apparel, and 90's youth subcultures. Through its work, Bhode continues to celebrate British working heritage, with a true consideration for tradition and attention to detail. All of Bhode's fabrics are sourced from Japanese, English, Italian or Portuguese mills. With all of their apparel garments being manufactured in small-batch European factories, Bhode always ensures that there is no excess.

As a testament to their belief in transparency, Bhode displays production details on the product description of each garment.