How we do it
We curate for quality
If it’s here, it exceeds our exacting standards. We filter for design, craftsmanship, longevity, community impact and much more. Dig deeper into our curation criteria below.
We get personal
Out there, you’re hit by recommendations that miss the mark. Here, you’ll only find brands and products that match your singular definition of perfect. Just filter, click, and find.
We’re always learning
We learn a little more about you every time you search. So the more you do, the smarter we get. Soon enough, we’ll be finishing your…
Our curation criteria
When a brand’s featured on SearchBar, they’ve earned it. And then some. Our team filters every company through a set of impossibly high standards ranging from the essential, like exceptional craftsmanship, to the subtle, like unconventional founding stories. Not every brand boasts top marks across every category, but all excel at something that places them far beyond the ordinary.
We search for different, so you find grails
Think of the friend you turn to for shopping recommendations. The one with an encyclopedic knowledge of under-the-radar-brands. The brands we seek feel the same, with great stories, new angles, and brilliant designs that stop us in our scroll.
We search for quality, so you find value
In the age of mass production, quality is elusive. But that’s exactly what catches our eye. From small-batch goods to solid products at scale, expect painstaking attention to detail, superlative materials sourced with care, and a steadfast record of satisfaction among buyers.
We search for mastery, so you find masterpieces
We’re bored by opportunistic startups bragging about how fresh they are to their field. Amateurs have their place, but it’s not here. We welcome the artisans, craftspeople, and technicians who pour years of experience, and hours of labor, into every product.
We search for stories, so you find stuff with soul
Great products tell stories, and we read between the lines. We’re looking for items with some drama. Unexpected origins. Deep traditions. Inspiring people. Strong communities. Soulless, faceless, corporate brands are entirely absent. Isn’t that refreshing?
We search for purpose, so you find goods that do good
Modern shoppers consider the social, ethical, and environmental impact of their purchases. So do we. The brands we feature are building for the future with transparent practices, sustainable production, philanthropic efforts, and diverse leadership.
The Bar-o-meter System
May the best brand win
The Bar-o-meter is SearchBar’s proprietary system for rating the best brands from across the known internet. Bringing scientific objectivity to the supremely subjective art of shopping, we score every brand across 22 exacting criteria, each weighted by importance, spanning four buckets: Quality, Style, Impact, and “It” Factor. While we stand by every brand on our site, the definitive Bar-o-meter rating is there to help you separate the probably bookmarkable from the instantly add-to-cartable.