When a brand’s featured on SearchBar, they’ve earned it. We filter every company through impossibly high standards, from exceptional craftsmanship to unconventional founding stories.

• Have grails find you
  Think of the friend you turn to for shopping recommendations. The one with an encyclopedic knowledge of under-the-radar-brands. The brands we seek feel the same, with great stories, new angles, and brilliant designs that stop us in our scroll.
• Expect quality exclusively
  In the age of mass production, quality is elusive. But that’s exactly what catches our eye. From small-batch goods to solid products at scale, expect painstaking attention to detail, superlative materials sourced with care, and a steadfast record of satisfaction among buyers.
• Find masterpieces by modern makers
  We’re bored by opportunistic startups bragging about how fresh they are to their field. Amateurs have their place, but it’s not here. We welcome the artisans, craftspeople, and technicians who pour years of experience, and hours of labor, into every product.
• Learn the stories behind the stuff
  Great products tell stories, and we read between the lines. We’re looking for items with some drama. Unexpected origins. Deep traditions. Inspiring people. Strong communities. Soulless, faceless, corporate brands are entirely absent. Isn’t that refreshing?
• Search with purpose
  Modern shoppers consider the social, ethical, and environmental impact of their purchases. So do we. The brands we feature are building for the future with transparent practices, sustainable production, philanthropic efforts, and diverse leadership. Simply put, their goods do good.